August of 1978 Gentieu’s West was opened in the Safeway shopping center in the former Tims Steak house location. It was quite the expansion from the Pantry on third st. From the start it was a huge success. We actually opened on Thursday and had to close on Sunday to restock food due to the volume of business.
The ice cream creations were introduced and named after the local school mascots. Our ice cream sales were so great Dryers out of Fresno delivered two upright freezers at no charge to store the large inventory of ice cream needed to satisfy demand . Close to the high school and college sports venues we were always busy after local sporting events and football games. Those were the days we would have lines out the door with a waiting list durning dinner and again at 10:00 pm after a game. Our staff was remarkable rising to the occasion everyday to serve the people of Taft and surrounding area. Many have commented to me years later that working at the restaurant was a great experience and it taught them how to work, preparing them for work experiences later in life.
It was a big financial investment for me borrowing close to $200,000 by the time we added the two spaces next to us expanding our square footage to almost 6000 sq ft. Our first years sales projection summited to the bank to help secure the loan was $750,000 we closed the first full years sales at $785,000 and the following years sales eclipsed $1.1 million. With the highest priced item on the menu a T-bone steak at $9.95 these sales were incredible, securing our place as the top restaurant in town .
A look back for me and sharing this with you, I realize what a special time that was within a wonderful town filled with great customers and friends. I will always remember, cherish and appreciate that wonderful group of people that comprised the staff at Gentieus. Truly a place in time that cannot be duplicated but can always be remembered with fondness and warm feelings.
Thank you all for being part of those memories.